Does your department have plans and procedures to positively deal with the news media – whether it be at a fire scene or back at the firehouse? Is your department prepared to use social media platforms to their maximum ability to deliver important community risk reduction, recruitment, administration and other messages? Are you ready to play defense on social media, if need be? Do your members understand their responsibilities on social media and the consequences – both personally and to your department – of them behaving badly on digital platforms?
This class will provide attendees with an understanding of traditional news media and contemporary social media, including how both interact with the fire service on a daily basis. The presenter will share battle-tested strategies and techniques for leveraging news media outlets and social media platforms to help fire departments communicate effectively with the communities they serve.
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